Service
Growth & Go-to-Market
Many startups don't have a growth problem so much as a focus problem: too many segments, an unclear buying process and a sales motion that depends on the founder. I help teams choose where to compete, design how they sell and build the systems that make revenue repeatable.
Who it's for
- Founder-led sales teams preparing to hire or scale sales
- B2B startups moving from SMB to mid-market or enterprise buyers
- Teams launching a new product line or entering a new segment
The problems it addresses
- Pipeline that depends on a handful of personal relationships
- Long, unpredictable enterprise sales cycles
- Positioning that sounds similar to every competitor
- Revenue data spread across tools nobody trusts
What the engagement includes
- Segment and ideal-customer analysis
- Value proposition and positioning work
- Enterprise sales process design, from qualification to contracting
- Revenue operations review and workflow automation opportunities
Deliverables
- Go-to-market plan with prioritised segments
- Sales process playbook and stage definitions
- Pipeline and revenue reporting structure
Expected business outcomes
- A sales motion others in the team can run
- Clearer priorities on which customers to pursue — and which to decline
- Revenue reporting the leadership team can rely on
Outcomes depend on your context and team; I don't promise specific financial results.
Start a conversation
Have a problem worth solving properly?
Tell me what you're working on, what's in the way and what a good outcome would look like. I'll reply personally with a view on whether and how I can help.